Summer Collection
MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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As I assemble this vibrant bouquet in our Fitzrovia shop, I'm captivated by the interplay of soft blush gerbera daisies and traditional pink roses, each carefully selected just as one might hand-pick blooms from one of the area's hidden garden corners. The gentle merging of pale pinks radiates a luminous quality, like early sunlight filtering past the Georgian facades along Rathbone Place, while deep purple statice punctuate the arrangement with playful verve. Touches of dewy green foliage, cool and fresh as a stroll through Regent's Park after rain, support the radiant display overhead. The flowers bask in natural daylight framed by understated glass, allowing the colours to shimmer subtly-never brash, always inviting. Designed with both celebration and everyday beauty in mind, this Fitzrovia-inspired bouquet suits a cheerful get-well message, a birthday surprise for a neighbour, or a beloved accent for a townhouse living room. Every stem reflects careful craftsmanship, the kind of mindful design that's come to define our area. The result: a display imbued with optimism and artistry-an uplifting gesture from the heart of Fitzrovia for any moment worth cherishing.
PINK DAZE
£49.00
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Beaming from the heart of Fitzrovia, this hand-tied Gerbera bouquet radiates a sense of delight and balance. Sun-warmed yellow, vivid orange, and plush magenta blooms nestle together, their dark, velvety eyes creating a playful contrast against luminous petals that echo the spirited energy of local London parks. Each daisy feels alive with movement: textured leaves peek through, offering softness and depth, while crisp kraft paper and glossy cellophane sheathe the blooms in an embrace that is both rustic and refined, reminiscent of Fitzrovia's blend of heritage and modern flair. The stems, neatly bundled and visible through clear glass, are anchored by a simple twine tie and a modest white tag gently swaying at the vase's neck-a hint of a personal message, waiting to be discovered. Subtle light glances off the wrapping and vase, enhancing every hue and casting gentle reflections like those found in Fitzrovia's windowed cafes at dawn. This bouquet, arranged with intention and care, is perfect for gifting during milestones, sending a thank you, or simply enlivening a home or office overlooking Charlotte Place. The vibrant medley and thoughtful craftsmanship speak quietly of stories shared across neighbourhood streets, celebrating life's joyful moments with a touch of Fitzrovia's authentic floral artistry.
SUNNY GARDEN
£49.00
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CRAZY IN LOVE
CRAZY IN LOVE
£69.00
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CRUSH ON YOU
CRUSH ON YOU
£65.00
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Against a background as pristine as Fitzrovia's artfully curated galleries, a richly textured floral bouquet glows with the warmth of genuine affection and the tactile artistry of a seasoned local florist. Central to the design, pale lavender roses look freshly opened-soft petals curling outwards as though just coaxed by the morning air drifting in from leafy Fitzroy Square. Nestled closely, bold fuchsia pink Gerbera daisies and clusters of velvety magenta chrysanthemums shape the bouquet into a rounded embrace, each bloom radiating colour as vivid as the murals on nearby Rathbone Street. Wispy sprays of snowy baby's breath create gentle contrast, their tiny florets giving the entire arrangement a light, cloudlike elegance. Lush greenery in varied shades and textures adds dimension and a sense of organic movement, reminiscent of the peaceful gardens tucked behind Fitzrovia's terraces. All of these blooms are gracefully gathered into a distinctive, crackle-glass vase-a vessel with tactile appeal, its subtle texture mirroring the characterful historic facades of the local neighbourhood. A simple natural raffia ribbon circles the vase's neck, from which hangs a plain white tag, ready for a personal message or dedication. This bouquet quietly celebrates life's milestones and everyday joys, its scent mingling rose softness with the invigorating feel of a spring morning. Crafted for local delivery in Fitzrovia, it offers a thoughtful gesture to brighten any occasion for friends, family, or loved ones nearby.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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GLAMOUR
GLAMOUR
£67.00
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INSPIRATION
INSPIRATION
£65.00
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LOVE IN THE AIR
LOVE IN THE AIR
£64.00
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VIBRANT DELIGHT
VIBRANT DELIGHT
£60.00
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Cradling this Fitzrovia-inspired bouquet feels akin to embracing a pocket of fresh joy on a Grafton Way morning. Rich, velveteen reds from roses and chrysanthemums rise up in a passionate cluster, softened by the glow of peachy-apricot roses whose petals spiral outwards, capturing warmth like the first sunlight pouring over nearby Warren Street. Wisps of white gypsophila drift throughout, bringing a playful energy that is reminiscent of laughter shared in local cafés or the gentle promise of spring that lingers in Fitzrovia's garden squares. Robust stems submerged in a pristine glass vase hint at lasting freshness, echoing the rejuvenating calm of Regent's Park after gentle rain. Lush green leaves encircle the design, anchoring it with their vital aroma and visual vibrance. Every bloom is thoughtfully curated, arranged with deft hands to create a harmony that feels simultaneously intimate and exuberant. This bouquet would grace a celebratory table, delight on a birthday, or speak encouragement to someone in need of something beautiful, its sweet rose fragrance and delicate greenery a soft, persistent reminder of life's simple joys-delivered with care across Fitzrovia by local florists who know the pulse of the community.
WONDROUS BLOOMS
£50.00
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