ANY OCCASION

TROPICAL SENSATION
£59.00
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MESMERIZING HARMONY 1
MESMERIZING HARMONY
£49.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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GLAMOUR
GLAMOUR
£67.00
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GARDEN STROLL
GARDEN STROLL
£49.00
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As I assemble this vibrant bouquet in our Fitzrovia shop, I'm captivated by the interplay of soft blush gerbera daisies and traditional pink roses, each carefully selected just as one might hand-pick blooms from one of the area's hidden garden corners. The gentle merging of pale pinks radiates a luminous quality, like early sunlight filtering past the Georgian facades along Rathbone Place, while deep purple statice punctuate the arrangement with playful verve. Touches of dewy green foliage, cool and fresh as a stroll through Regent's Park after rain, support the radiant display overhead. The flowers bask in natural daylight framed by understated glass, allowing the colours to shimmer subtly-never brash, always inviting. Designed with both celebration and everyday beauty in mind, this Fitzrovia-inspired bouquet suits a cheerful get-well message, a birthday surprise for a neighbour, or a beloved accent for a townhouse living room. Every stem reflects careful craftsmanship, the kind of mindful design that's come to define our area. The result: a display imbued with optimism and artistry-an uplifting gesture from the heart of Fitzrovia for any moment worth cherishing.
PINK DAZE
£49.00
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Fifty crimson roses, gathered in a richly domed bouquet, seem to radiate warmth reminiscent of summer light over Fitzrovia's leafy squares. Each bloom is fresh and vital, petals curling gently in intricate spirals, surfaces matte-soft and inviting, while some roses hold their secrets tightly furled and others open wide to reveal layers upon layers of delicacy. The bouquet's density creates a striking, almost sculptural fullness, made all the more vivid by the interlacing of dark, glossy leaves that offer both support and a lush visual break. At the bouquet's base, a wide, lustrous ribbon of deep red satin is tied with a graceful, multi-looped bow, its ends trailing like an artist's flourish-reminiscent of ribbons found at the entrance of Fitzrovia galleries during celebrations. The bouquet is shown against a brilliant white background, setting off each detail with crystalline clarity. It conjures a mood of affection and sophistication, perfect for celebrating love, anniversaries, or special milestones with residents around Goodge Street and Regents Park. One can almost sense the anticipation and joy the bouquet will bring, knowing it was created with the care and knowledge unique to local Fitzrovia florists.
RED EXUBERANCE
£299.00
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Evoking the character of Fitzrovia's leafy avenues, this luxurious bouquet bursts with life against a crisp white background, its colours and textures harmoniously entwined as if arranged for an artist's atelier along Whitfield Street. Deep blue and gentle teal hydrangea create a foundation of plush drama, their petals cool and plentiful, reminiscent of morning shadows beneath historic oaks. Nestled within are lavender and creamy white roses, each bloom opening in measured elegance-symbols of affection and tranquility. Clusters of pure white ranunculus, richly layered and compact, nestle softly amidst this splendour, while slender eustoma buds in pale lemon and chartreuse rise delicately, echoing the gentle stir of fresh blooms seen in local community gardens. Fuchsia pink flowers scatter bright notes, while feathery pastel astilbe seem to dance around the perimeter, adding lightness and playful energy. Intricate, lacy sprigs of green-white filler weave through the arrangement, their fineness evoking the detail of Fitzrovia's famous Georgian railings. Dark green foliage peeks out between blossoms, providing a restful frame for the colourful show. Gathered tightly and finished with a lustrous royal purple satin band, the bouquet is a testament to professional artistry. Its composition feels suited to a celebratory table, a wedding in a Charlotte Street restaurant, or simply a delightful surprise delivered to a loved one in the heart of Fitzrovia.
TIMELESS VICTORIAN
£57.00
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FLORIST CHOICE 100
FLORIST CHOICE £100
£100.00
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PINK CASHMERE
PINK CASHMERE
£59.00
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BRIGHT KISS
BRIGHT KISS
£55.00
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NOBLE BEAUTY
NOBLE BEAUTY
£67.00
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In this evocative floral portrait, a lavish array of deep crimson roses rises in a perfect, domed cluster from a chic black hat box, a hallmark of Fitzrovia's refined taste. The roses-both tightly furled and gently opened-create a landscape of rich velvet textures, each petal glowing with an inner warmth. The bouquet's architecture feels generous and embracing, pulling you close as the mingled scent of fresh blooms calls to mind a morning stroll past the leafy corners of Fitzroy Square. A lustrous satin ribbon, wide and vibrant red, encircles the box and gathers at the front in an impeccable bow, its knot adorned with a dainty, sparkling accent that hints at the area's subtle glamour. This striking floral gift, displayed against a luminous white background, encapsulates the essence of a cherished romantic gesture for anniversaries, proposals, or simply to brighten an elegant Fitzrovia townhouse. The interplay of lush red and matte black, paired with the refined detail of the ribbon and brooch, creates a sense of celebration and heartfelt affection-an ideal centrepiece for moments that demand both beauty and emotion, delivered with the care of a trusted neighbourhood florist.
SOMETHING SPECIAL
£250.00
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ALL OF ME
ALL OF ME
£100.00
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SWEET LOVE
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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This hand-crafted bouquet, assembled in the heart of Fitzrovia, offers a unique floral narrative, marrying tradition and artistry. At first glance, the rich, velvety red roses interwoven with creamy ivory-white blooms create a striking yet harmonious contrast-a reminder of the lively juxtaposition one finds along Great Titchfield Street. Each rose exhibits unfurled, immaculate petals, testifying to exceptional care and freshness, while the bouquet's fullness is achieved with lush, vibrant greenery. Variegated foliage, glossy ruscus, and the subtle elegance of eucalyptus leaves bring dimension, texture, and a hint of garden-fresh aroma, reminiscent of morning air in community green spaces like Fitzroy Square Gardens. The entire bouquet sits enveloped in soft, blush pink wrapping, gathered confidently and securing the floral artistry within. This wrapper, translucent and gentle, tempers the vividness of the roses, creating a dreamy scene suited for intimate celebrations, milestone birthdays, or tokens of gratitude. The bouquet's balanced structure-rounded, full, and inviting-reflects the calm, stylish character of Fitzrovia itself. It's a creation that carries both a sense of occasion and a sincere personal touch, crafted for those special moments where words are not enough but flowers speak volumes.
INFINITY
£79.00
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MY ONLY
MY ONLY
£70.00
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Imagine a morning in Fitzrovia when sunlight dances through the cafes on Goodge Street, and the city's creative current awakens. This bouquet channels that mood-classic peach-pink roses, layered with intricate folds, bloom at its centre, exuding soft sophistication. Two bold gerbera daisies, tinged with peach and bearing dark, expressive centers, provide a splash of joyful warmth, reminiscent of outdoor sculpture in Fitzrovia's communal squares. The arrangement sparkles with feathery white baby's breath that weaves around the roses and daisies, lending a sense of lightness and dreamlike drift. Compact clusters of white chrysanthemums, each touched by fresh green at their centers, bring crispness and a subtle nod to the garden oases hidden behind Fitzrovia's façades. Between the flowers, deep green foliage introduces a tactile lushness, its cool, robust leaves reinforcing the bouquet's vitality. Resting within a classical clear glass vase, the stems are gathered visibly-sleek, natural, and lively-suspended in fresh water. Tied around the vase's rim, a rustic twine ribbon and a simple tag evoke bespoke craftsmanship and local pride. This arrangement, ideal for congratulatory occasions or quiet acts of kindness in Fitzrovia, radiates serenity, artistry, and the comforting touch that comes from a neighbourhood florist who knows every street and studio.
CANDY CRUSH
£55.00
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SORRENTO SUNRISE
SORRENTO SUNRISE
£67.00
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12 MONTH FLOWER SUBSCRIPTION
12 MONTH FLOWER SUBSCRIPTION
£400.00
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PINK SWEETNESS
PINK SWEETNESS
£55.00
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WAIKIKI SUNSET
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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CARRIBIEAN
CARIBBEAN ESCAPE
£50.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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FRESH SCENT 2
FRESH SCENT
£43.00
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NATURE THRILLS
NATURE THRILLS
£65.00
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Against a background as pristine as Fitzrovia's artfully curated galleries, a richly textured floral bouquet glows with the warmth of genuine affection and the tactile artistry of a seasoned local florist. Central to the design, pale lavender roses look freshly opened-soft petals curling outwards as though just coaxed by the morning air drifting in from leafy Fitzroy Square. Nestled closely, bold fuchsia pink Gerbera daisies and clusters of velvety magenta chrysanthemums shape the bouquet into a rounded embrace, each bloom radiating colour as vivid as the murals on nearby Rathbone Street. Wispy sprays of snowy baby's breath create gentle contrast, their tiny florets giving the entire arrangement a light, cloudlike elegance. Lush greenery in varied shades and textures adds dimension and a sense of organic movement, reminiscent of the peaceful gardens tucked behind Fitzrovia's terraces. All of these blooms are gracefully gathered into a distinctive, crackle-glass vase-a vessel with tactile appeal, its subtle texture mirroring the characterful historic facades of the local neighbourhood. A simple natural raffia ribbon circles the vase's neck, from which hangs a plain white tag, ready for a personal message or dedication. This bouquet quietly celebrates life's milestones and everyday joys, its scent mingling rose softness with the invigorating feel of a spring morning. Crafted for local delivery in Fitzrovia, it offers a thoughtful gesture to brighten any occasion for friends, family, or loved ones nearby.
DAY BRIGHTENER
£55.00
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MARVELOUS BLOOMS
MARVELOUS BLOOMS
£63.00
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3 MONTH FLOWER SUBSCRIPTION
3 MONTH FLOWER SUBSCRIPTION
£100.00
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PEARL MEMORIES DELUXE
PEARL MEMORIES
£60.00
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Imagine a sophisticated heart-shaped gift box perched on a gleaming surface in the heart of Fitzrovia, brimming with the freshest white roses that evoke the refined ambiance of local West End galleries. Each rose, from tightly cupped buds to petals softly unfolding with creamy, pale-green accents, nestles together in a dome of inviting abundance. The roses possess a tactile, velvety quality, their gentle perfume reminiscent of a morning stroll past Fitzroy Square gardens. The arrangement's base-a matte black, hatbox-like container-sets off the luminous white blooms, while a striking red satin ribbon encircles the box, its bow neatly positioned to one side like a final loving gesture. With each stem meticulously placed by experienced Fitzrovia florists, the bouquet radiates thoughtfulness, ideal for anniversaries, romantic encounters, or heartfelt remembrances. Vivid, even lighting highlights every exquisite petal and the gentle sheen of the ribbon, keeping attention fixed on the arrangement's pure beauty. This floral display not only expresses love and celebration but also echoes the artistic and cosmopolitan spirit that defines Fitzrovia, making it a memorable gift for any commissioning across the neighborhood-on Warren Street, by Tottenham Court Road, or beyond.
SINCERE LOVE
£100.00
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PURE ELEGANCE
PURE ELEGANCE
£65.00
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BLACKBERRY FUSION
BLACKBERRY FUSION
£55.00
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Fitzrovia Flowers for Every Occasion

Welcome to Flowers Fitzrovia, your trusted florist at the heart of Fitzrovia, inspired by the creative buzz of Charlotte Street, the chic vibes around Goodge Street, and historic Bedford Square. Whether you're celebrating a birthday, treating yourself, or sending a heartfelt gesture, our locally hand-crafted bouquets bring beauty to every moment.

As experienced local florists, we carefully curate every bouquet using only the freshest seasonal blooms — ensuring vibrant longevity and style that represents our passion for quality. Our roots in Fitzrovia mean we truly understand local tastes and deliver with thoughtful care, serving neighbours in Soho, Marylebone, and Bloomsbury too.

Whether you need to impress at an office on Charlotte Street or surprise someone by Goodge Street Station, Flowers Fitzrovia offers reliable same-day flower delivery until 3 PM. Simply order online for fast, friendly service you can trust.

  • Locally-owned Fitzrovia expertise
  • Delivery to Soho, Marylebone, and Bloomsbury
  • Order online for same-day delivery
Let us help you make every day bloom with joyful colour and local flair. Choose Flowers Fitzrovia — Fitzrovia’s favourite family-run florist, where trust and artistry blossom together in each bouquet.

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