OVER £50
In this evocative floral portrait, a lavish array of deep crimson roses rises in a perfect, domed cluster from a chic black hat box, a hallmark of Fitzrovia's refined taste. The roses-both tightly furled and gently opened-create a landscape of rich velvet textures, each petal glowing with an inner warmth. The bouquet's architecture feels generous and embracing, pulling you close as the mingled scent of fresh blooms calls to mind a morning stroll past the leafy corners of Fitzroy Square. A lustrous satin ribbon, wide and vibrant red, encircles the box and gathers at the front in an impeccable bow, its knot adorned with a dainty, sparkling accent that hints at the area's subtle glamour. This striking floral gift, displayed against a luminous white background, encapsulates the essence of a cherished romantic gesture for anniversaries, proposals, or simply to brighten an elegant Fitzrovia townhouse. The interplay of lush red and matte black, paired with the refined detail of the ribbon and brooch, creates a sense of celebration and heartfelt affection-an ideal centrepiece for moments that demand both beauty and emotion, delivered with the care of a trusted neighbourhood florist.
SOMETHING SPECIAL
£250.00
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BE MY HERO
BE MY HERO
£85.00
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PINK POP
PINK POP
£72.00
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SWEET LOVE
SWEET LOVE
£97.00
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SYMPATHY FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 200
SYMPATHY FLORIST CHOICE £200
£200.00
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Imagine a sophisticated heart-shaped gift box perched on a gleaming surface in the heart of Fitzrovia, brimming with the freshest white roses that evoke the refined ambiance of local West End galleries. Each rose, from tightly cupped buds to petals softly unfolding with creamy, pale-green accents, nestles together in a dome of inviting abundance. The roses possess a tactile, velvety quality, their gentle perfume reminiscent of a morning stroll past Fitzroy Square gardens. The arrangement's base-a matte black, hatbox-like container-sets off the luminous white blooms, while a striking red satin ribbon encircles the box, its bow neatly positioned to one side like a final loving gesture. With each stem meticulously placed by experienced Fitzrovia florists, the bouquet radiates thoughtfulness, ideal for anniversaries, romantic encounters, or heartfelt remembrances. Vivid, even lighting highlights every exquisite petal and the gentle sheen of the ribbon, keeping attention fixed on the arrangement's pure beauty. This floral display not only expresses love and celebration but also echoes the artistic and cosmopolitan spirit that defines Fitzrovia, making it a memorable gift for any commissioning across the neighborhood-on Warren Street, by Tottenham Court Road, or beyond.
SINCERE LOVE
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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SPRING CHARM
SPRING CHARM
£57.00
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Fifty crimson roses, gathered in a richly domed bouquet, seem to radiate warmth reminiscent of summer light over Fitzrovia's leafy squares. Each bloom is fresh and vital, petals curling gently in intricate spirals, surfaces matte-soft and inviting, while some roses hold their secrets tightly furled and others open wide to reveal layers upon layers of delicacy. The bouquet's density creates a striking, almost sculptural fullness, made all the more vivid by the interlacing of dark, glossy leaves that offer both support and a lush visual break. At the bouquet's base, a wide, lustrous ribbon of deep red satin is tied with a graceful, multi-looped bow, its ends trailing like an artist's flourish-reminiscent of ribbons found at the entrance of Fitzrovia galleries during celebrations. The bouquet is shown against a brilliant white background, setting off each detail with crystalline clarity. It conjures a mood of affection and sophistication, perfect for celebrating love, anniversaries, or special milestones with residents around Goodge Street and Regents Park. One can almost sense the anticipation and joy the bouquet will bring, knowing it was created with the care and knowledge unique to local Fitzrovia florists.
RED EXUBERANCE
£299.00
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LOVES EMBRACE
LOVE'S EMBRACE
£150.00
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A lavish hat box of roses commands the frame, captured from a slightly elevated angle so you can almost feel yourself leaning over the arrangement to breathe it in. The round, pastel pink box has a refined, velvety matte surface, its pale tone acting as a soft counterpoint to the intensity of the flowers above. Rising from the rim is a densely packed dome of deep fuchsia and magenta roses, each bloom nestled so closely to its neighbour that there is no visible gap, only a continuous sea of petals. The roses are at that perfect early stage of opening, where each head is full and rounded, yet the petals still curl tightly towards the centre, creating delicate whorls and shadows. Colour dances across the blossoms: inner petals glow with lighter pink and rosy notes, while the outer layers deepen into rich berry hues that almost brush against purple, true to the purple-inspired colour palette. Here and there, a sliver of dark green foliage peeks out, adding just enough contrast to accentuate the lushness of the blooms without disturbing their dominance. The background is a crisp white plane, allowing the arrangement to float visually, like a luxurious gift ready to be delivered to an apartment near Tottenham Court Road or an office around Great Portland Street. The soft, even lighting heightens every curve and texture, suggesting velvety softness to the touch and a gentle, classic rose fragrance. This is the sort of sophisticated floral design a Fitzrovia florist might suggest for a romantic gesture after an evening in nearby restaurants, or as an opulent centrepiece for an intimate celebration in one of the area's boutique hotels.
EVERLASTING LOVE
£110.00
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ALL OF ME
ALL OF ME
£100.00
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TRUE ROMANCE
TRUE ROMANCE
£110.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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I CHERISH YOU
I CHERISH YOU
£80.00
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BALI DREAM
BALI DREAM
£95.00
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BLUE GROTTO
BLUE GROTTO
£100.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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FRESH SCENT 2
FRESH SCENT
£43.00
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HOPELESS ROMANTIC
HOPELESS ROMANTIC
£65.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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MOONLIGHT DANCE
MOONLIGHT DANCE
£115.00
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MUM-TASTIC BOUQUET
MUM-TASTIC BOUQUET
£70.00
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NATURE THRILLS
NATURE THRILLS
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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SUGAR VELVET
SUGAR VELVET
£110.00
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SUNSET COLADA
SUNSET COLADA
£105.00
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VIOLET SKY
VIOLET SKY
£115.00
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YOU ARE EXQUISITE
YOU ARE EXQUISITE
£65.00
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Evoking the character of Fitzrovia's leafy avenues, this luxurious bouquet bursts with life against a crisp white background, its colours and textures harmoniously entwined as if arranged for an artist's atelier along Whitfield Street. Deep blue and gentle teal hydrangea create a foundation of plush drama, their petals cool and plentiful, reminiscent of morning shadows beneath historic oaks. Nestled within are lavender and creamy white roses, each bloom opening in measured elegance-symbols of affection and tranquility. Clusters of pure white ranunculus, richly layered and compact, nestle softly amidst this splendour, while slender eustoma buds in pale lemon and chartreuse rise delicately, echoing the gentle stir of fresh blooms seen in local community gardens. Fuchsia pink flowers scatter bright notes, while feathery pastel astilbe seem to dance around the perimeter, adding lightness and playful energy. Intricate, lacy sprigs of green-white filler weave through the arrangement, their fineness evoking the detail of Fitzrovia's famous Georgian railings. Dark green foliage peeks out between blossoms, providing a restful frame for the colourful show. Gathered tightly and finished with a lustrous royal purple satin band, the bouquet is a testament to professional artistry. Its composition feels suited to a celebratory table, a wedding in a Charlotte Street restaurant, or simply a delightful surprise delivered to a loved one in the heart of Fitzrovia.
TIMELESS VICTORIAN
£57.00
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3 MONTH FLOWER SUBSCRIPTION
3 MONTH FLOWER SUBSCRIPTION
£100.00
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A chic, round hatbox arrangement of yellow roses and burgundy leucadendron is photographed against a crisp white backdrop, allowing the colours to appear especially vivid, as though freshly arranged in a Fitzrovia flower studio. The dark, almost black hatbox grounds the design, its smooth, matte surface encircled with a fine band of white lace that adds just a whisper of vintage detailing. Rising from this base, a dense dome of golden yellow roses fills the frame, the blossoms closely clustered so that their soft, velvety petals almost overlap, like little suns gently pressing against one another. Each rose is at its peak, their spirals perfectly formed, radiating warmth and quiet joy. Threaded between these blooms, deep red leucadendron emerge with tall, tapered forms, their bracts layered and slightly glossy, giving an architectural contrast to the softness of the roses. Around them, lush greenery in varying shades of green-broad, shining leaves and finer, airy sprigs-adds depth and fullness, with a few feathery tendrils just skimming over the box's edge. The colour palette of yellow, burgundy, and emerald reads as sophisticated yet welcoming, a combination that would sit beautifully on a reception desk near Goodge Street, a dining table close to Great Portland Street, or a cosy corner in a Warren Street flat. You can almost sense the subtle fragrance drifting from the open blooms, lending a comforting, uplifting mood, perfect for celebrations, thoughtful congratulations, or to brighten a grey London afternoon.
BOX OF SUNSHINE
£115.00
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DEVOTION
DEVOTION
£57.00
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