Privacy Policy for Flowers Fitzrovia Customers

Name: TIMELESS VICTORIAN
Brand: Flowers Fitzrovia
Price: 63.00 GBP
Availability: InStock

Introduction

This Privacy Policy outlines how Flowers Fitzrovia collects, uses, stores, and protects the personal data of individuals placing orders from Fitzrovia and surrounding districts. We are committed to upholding your privacy in line with the General Data Protection Regulation (GDPR). This Policy applies to all customers who order flowers with us, whether in person, online, or by telephone, and explains your rights and our responsibilities regarding your personal information.

What Data We Collect

Depending on how you interact with Flowers Fitzrovia, we may collect and process the following types of personal data:

Identity Data: Name, title, and, where relevant, company name.
Contact Data: Delivery address, billing address, telephone number, and postal code.
Order Data: Details of products ordered, delivery instructions, and special messages.
Payment Data: Limited payment information necessary to process your order (e.g., payment method and transaction details). Note that we do not store full card numbers.
Correspondence: Records of communications with us via phone or written correspondence (such as order notes or customer support requests).
Technical Data: IP address, browser type, operating system, and device identifiers when you interact with our website.

Lawful Basis for Data Processing

Flowers Fitzrovia collects and processes your personal data under the following lawful bases as permitted by GDPR:

Contractual Necessity: Processing is required for fulfillment of our contract with you (i.e., to process, deliver, and communicate about your orders).
Legal Obligation: Processing required to comply with legal and regulatory obligations, such as tax and record-keeping requirements.
Legitimate Interests: Processing is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms. This may include fraud prevention, quality control, and internal record-keeping.
Consent: In certain circumstances, such as where we wish to send you marketing updates and you are not an existing customer, we will only do so with your explicit consent.

How We Use Your Personal Data

Flowers Fitzrovia only uses your personal data for the purposes for which it was collected, including:

Processing and fulfilling orders placed by you or on your behalf.
Communicating with you regarding your order status, delivery details, and after-sales support.
Managing payments and refunds.
Improving our services and ensuring the quality and security of our operations.
Complying with our legal, financial, and regulatory requirements.
Sending marketing communications if you have provided consent or if you are an existing customer and have not opted out.

Who Processes Your Data (Processors)

To provide our services, we may share your personal data with trusted third-party service providers acting as data processors. These include:

Payment processing providers (to securely process your payments).
Delivery and courier partners (for the delivery of your flowers and gifts).
IT service providers (for website hosting, data back-ups, and email services).
Professional advisors (such as accountants and legal counsel, where necessary).

All our processors are required to respect the confidentiality of your data and to process it only on our instructions. We ensure that appropriate contractual and security measures are in place to safeguard your information under GDPR requirements.

International Transfers

In most cases, your data is processed within the United Kingdom (UK) or the European Economic Area (EEA). Should any transfer of personal data take place outside these regions, we require such transfers to comply with GDPR, for example by ensuring an adequate level of protection and using standard contractual clauses if necessary.

How Long We Keep Your Data (Data Retention)

We retain your personal data only as long as necessary for the purposes for which it was collected. Specifically:

Order and transaction data is generally retained for up to seven years, as required by accounting and tax regulations.
Contact and communication data may be retained for up to two years for customer service and contractual purposes unless you request erasure sooner.
Where we process your data for marketing purposes based on consent, your data is kept until you withdraw consent or object to such use.

When your data is no longer required, it will be securely deleted or anonymised.

Your Rights as a Data Subject

Under GDPR, you have several rights regarding your personal data:

Right of Access: You may request a copy of your personal data we hold.
Right to Rectification: You may request correction of any inaccurate or incomplete data.
Right to Erasure: You may request deletion of your data where there is no lawful basis for its continued processing.
Right to Restrict Processing: You may request restrictions on how we process your personal data under certain conditions.
Right to Data Portability: You may ask us to provide you with your data in a structured, commonly used, machine-readable format.
Right to Object: You may object to our processing of your data, especially where processed for direct marketing or our legitimate interests.
Right to Withdraw Consent: Where processing is based on your consent, you can withdraw this at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with the UK Information Commissioner’s Office or your local supervisory authority if you believe your rights have been breached.

How We Protect Your Data

Flowers Fitzrovia utilises appropriate technical and organisational measures to safeguard your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These include encrypted transactions for online orders, restricted access to our systems, and regular review of our security practices and policies.

Policy Scope and Changes

This Privacy Policy applies to all individuals placing Flowers Fitzrovia orders from Fitzrovia and the surrounding districts. We may update this Policy from time to time. Significant changes will be communicated clearly via our website or other appropriate channels.

Contacting Us

If you have any questions or wish to exercise any of your data rights, please contact us using the details available on our website. We are committed to responding to your requests and queries promptly and transparently.