Our Story – Flowers Fitzrovia

Welcome to Flowers Fitzrovia

Nestled in the vibrant heart of London, Flowers Fitzrovia is proud to be your trusted local florist in Fitzrovia. For over a decade, we have celebrated the timeless beauty of flowers and the connections they inspire in our community. Whether you call Charlotte Street home, frequent the galleries of Fitzroy Square, or enjoy a stroll through the artistic enclave around Goodge Street, our team is dedicated to bringing a burst of floral sunshine to every corner of Fitzrovia.

Our Journey – Rooted in Fitzrovia

Flowers Fitzrovia opened its doors on a bustling morning in 2013, inspired by the unique spirit of this eclectic neighbourhood. Founded by avid horticulturist Rebecca Archer, who fell in love with the area’s heritage, creativity, and friendly local faces, our shop has since flourished as part of Fitzrovia’s tight-knit community. From our original spot near Great Portland Street, we have become a familiar sight for commuters, families, and businesses seeking exceptional flowers and reliable Fitzrovia flower delivery.

Meet Our Team of Dedicated Florists

Our passionate team is the lifeblood of Flowers Fitzrovia. Led by Rebecca, our florists share years of experience and a genuine love for floral artistry. Each bouquet, arrangement, and installation is crafted by hand, combining traditional technique with bold, contemporary design. Our staff attend regular workshops at the Fitzrovia Community Centre and collaborate with local artists to give every creation a distinctive Fitzrovia flair. From classic hand-tied bouquets perfect for a Fitzroy Square wedding to whimsical window displays along Tottenham Court Road, our florists pour care and creativity into all that they do.

Our Mission and Values

At Flowers Fitzrovia, our mission is simple: to share the language of flowers and help our community celebrate life’s milestones—big and small. As a florist in Fitzrovia, we know that every floral gesture is an opportunity to brighten someone’s day. That’s why we prioritise quality, sustainability, and personalised service in every order, ensuring you receive the freshest blooms with a touch of local warmth.

Eco-Friendly Floristry

Our commitment to the environment shapes every aspect of our work. We champion eco-friendly practices, from sourcing flowers from ethical British growers to using biodegradable packaging and recycling green waste. Our signature ‘Fitzrovia Green’ arrangements feature seasonal, locally-grown blooms, minimising our carbon footprint and supporting independent flower farms nearby. We are constantly innovating—from reusable vases to paper tape—because we believe beauty should never come at the expense of the planet.

Serving the Community – Local Partnerships & Events

Flowers Fitzrovia is deeply intertwined with the local landscape. We supply flowers to neighbourhood institutions like University College Hospital and creative agencies around Mortimer Street. Our shop decorates seasonal events at The Fitzrovia Chapel and has provided flowers for art openings, pop-ups, and charity events hosted throughout the area. We also support local youth initiatives and schools, such as All Souls Primary, teaching children about plants and sustainability, and donate leftover blooms to care homes nearby.

Community is at the heart of everything we do—from our in-store flower arranging workshops to sponsoring Fitzrovia Summer Fête. We love nothing more than helping our neighbours celebrate birthdays, anniversaries, and every special occasion with a personal touch only a local florist can provide.

Seamless Fitzrovia Flower Delivery

Life moves fast in the city, and that’s why Flowers Fitzrovia offers reliable same-day Fitzrovia flower delivery on orders placed before 2pm. Our dedicated delivery team navigates local streets, from the historic Georgian terraces of Percy Street to the bustling coffee shops along Rathbone Place, ensuring your flowers arrive fresh and on time. Whether it’s a romantic gesture, a heartfelt thank you, or a fitting tribute, your flowers will be delivered with care and local understanding.

Why Choose Flowers Fitzrovia?

Choosing Flowers Fitzrovia means supporting a local business with deep roots in Fitzrovia. It means entrusting your floral needs to a team that values personal connection, creative flair, and environmental responsibility. Above all, it means making every moment that bit more beautiful for you and our shared community.

We Look Forward to Welcoming You

Whether you’re popping in for a single stem, planning a large event, or sending a message across Fitzrovia with flowers, our doors are always open. Thank you for making us part of Fitzrovia’s story—and allowing us to make your days a little brighter, one bouquet at a time.

Company Information

This website is part of the HF ONE LONDON LIMITED network (Company No. 14314390), supporting independent florists across the UK with same-day delivery and reliable customer care.

Our business correspondence address is 177 Tottenham Court Rd, Fitzrovia, London, W1T 7PJ.